E-Commerce Platform & SEO Strategy for a Retail Brand
/Overview
Full e-commerce rebuild with custom CMS, payment integration, and a technical SEO strategy that doubled organic traffic in three months.
/The Challenge
Lumina's existing website was built on an outdated template with poor performance, no mobile optimization, and virtually no search visibility. Their bounce rate was over 70% and organic traffic had been declining for two consecutive quarters.
/Our Solution
We rebuilt Lumina's entire digital presence from scratch. A custom e-commerce platform with an integrated CMS gave their team full control over products and content. We paired this with a comprehensive SEO strategy covering technical foundations, content architecture, and local search optimization across MENA markets.
/The Results
Within three months, organic traffic doubled. The new platform's performance improvements — sub-2-second load times and mobile-first design — reduced bounce rate by 45%. The integrated SEO strategy generated three new retainer clients through improved visibility.
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